V de V (Vêtements de Vacance) is a sportswear fashion label founded in 1963 by Michèle Rosier.
The label quickly established a reputation for fine quality sportswear, including swimwear and ski-wear.
Her love of plastics led to her being nicknamed the "Vinyl Girl" . The International Herald Tribune compared Rosier's "style without nostalgia" for ready-to-wear to Andre Courreges's haute couture designs.
Michèle Rosier and V de V designs were sold in France through outlets such as Dorothèe Bis and she also designed for White Stag in the USA and Jaeger in the UK.
Michèle Rosier also designed the parachute jumpsuits for Raquel Welch in the 1967 film Fathom.
Several notable fashion designers, including Jean Charles de Castelbajac in 1969, Kenzo Takada, and agnès b had an early start with working for V de V.